Auburn Abroad Social Media Manager

An in-depth description and analysis of how I manage the Social Media accounts of the Auburn Abroad Office, including Instagram, Twitter, and Facebook. 

Murray's Light Foundation, Inc.

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Here is a look at the marketing strategy for Murray's Light Foundation, Inc. (specifically the event marketing for the annual Murray's Light event). 

Big Data

Project 

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This project, completed for my Marketing Research & Analytics course, showcases my ability to use and apply analytic techniques in Excel. 

Luxury Experience Pitch

An in-depth concept created for a final project in the Luxury Markting course. The idea is for a luxury experience centered around a partnership between the Hôtel de Paris and Ferarri. 

Luxury Brand Extension Analysis

A group case study of Nautor's Swan for the Luxury Marketing course.  An analysis of the brand followed by several solutions to increase brand awareness and knowledge.

Social Media

Audit 

A group project for the Digital Marketing Course consisting of an in-depth social media audit for Wendy's, which included analyzing and s for each of their social media platforms.