Big Data Project | The Mint Julep Boutique
In my Marketing Research & Analytics class, our final assignment was this Big Data Project. For the project, we were given a data set from a local business, The Mint Julep Boutique. This data set included revenue data for various digital formats including Instagram, e-mail solicitation, Pinterest, organic search, and direct (in-person). Our task was to analyze this data set using a variety of different analytics techniques previously presented in class. All analytic work was done in Excel.
The analytic techniques used for the project included:
t-test: Two-Sample Assuming Equal Variances
Anova: Single Factor
For the project, we were asked 5 different questions with the expectation that we would run the correct analysis to solve. I have attached the PDF of my completed project below.